Marketing a property for auction begins with the first meeting between Crye-Leike and the seller. Our real estate marketing professionals carefully evaluate every property listed to determine whether it is a candidate for a conventional marketing program, or would be better suited with the accelerated marketing (auction) method. Crye-Leike Auctions concentrates completely on attaining true value. Every property is packaged for maximum positive impact to prospective buyers. A signed agreement will put Crye-Leike's auction team to work for you during the marketing process.
This marketing process includes:
Preparing the Property for Auction. Recommendations are made to the prospective client about how to prepare a property for the broadest appeal to the widest audience. Discussions include: financing alternatives, legalities of title, property description. Upon receipt of an accepted auction agreement and the agreed upon advertising budget, which is paid in advance, Crye-Leike Auctions has a surveyor prepare a lot survey on the subject property. After receiving the survey work and a verbal title opinion indicating the property has marketable title and no survey problems, Crye-Leike Auctions will begin its advertisement campaign. It normally takes three to six weeks to plan, advertise and conduct an auction after the title and survey work have been completed.
Promotion. In a comprehensive marketing campaign to locate the right buyer, a marketing program is individually tailored. A blend of targeted advertising, publicity, telemarketing, direct solicitation, on-site property & directional signage, World Wide Web exposure and direct mail marketing are all considered in strategizing the appropriate marketing campaign for your property. Also included in the promotion is the analysis of Crye-Leike's proprietary database of prospects and investors, utilized to find the right buyer.
Normal Real Estate Brokerage "Due Diligence." Crye-Leike auctioneers present complete due diligence information to facilitate buyer evaluation of properties before the auction.
The Auction. Preplanning ensures that the auction area conveys a "sales-friendly" atmosphere. After the auction, the high bidder deposits earnest money and signs the pre-approved real estate sales contract. Nothing is left to chance.
Post-Auction Follow up. The closing of the sale usually takes two to four weeks after the actual auction. Experienced contract processing, follow up and follow through after the bidder becomes a buyer, guarantees a successful, timely sale.
